No one should underestimate the power of marketing. Wine companies should invest in marketing to promote their brand to their target audience. Without marketing efforts, your wine would remain to be unknown. Trends come and go. Every year, there are changes. For 2018, these are the five marketing trends for wines that will dominate 2018:
Getting “more personal” in your marketing attack will help your wine brand. In the 21st century, customer engagement is given a top priority. In 2018, more consumers would want companies to engage with them. Thus, wineries should produce more personalized wine products.
Consumers now are more cautious about the product they buy. As a matter of fact, consumers are becoming more health-conscious with their choices. They look on the label, the nutritional facts at the back. Make sure that you provide all the necessary information that your consumer would want to know about your product.
This is the trend of the decade. Consumers always want something authentic and original. So in your marketing attack, highlight your wine’s strengths and top characteristics. You should always showcase the edge of your wine among other wines.
A product with story
2018 will be a year filled with emotions. Today, most companies are releasing videos on YouTube and in social media platforms that establish the back-story of their products. Mostly, they tell stories about how their products change the lives of the people. These stories touch the emotions of the consumers. It revolves around friends, families, loved ones, pets, etc. So in 2018, consider telling a story about your wine. Make sure it is not just visually appealing but it should be full of emotions. Surely, your consumers will remember your wine.
As mentioned earlier, consumers are more conscious of the products they buy. They support environmental sustainability. So it would help to include in your marketing package your company’s efforts to save Earth. You may also highlight your non-usage of products that damage our natural resources.
These are just some of the many marketing trends for wines that will truly dominate 2018. Just remember, be creative and realistic in creating your marketing strategy.