People in the business, gamblers in the casino, inside luxury cars, and dipping in Jacuzzis – what do they have? A glass of wine! Wines have been among the most popular drinks for adults. But surprisingly, wines have been increasingly popular among millennials. As a matter of fact, teenagers consume more wine than their parents. This is a good news for the wine industry as a new market has surfaced to be a potential consumer. Here are the five ways you can effectively market wine to millennials:
Know their appreciation
Millennials are keener about the wines they consume. They have certain standards for wines. According to Direct Marketing News, millennials are interested in the quality and variety of wines. They also look into the processing of wines, its authenticity, and innovations. So, it is best if you include these details in the packaging.
Reach to them through social media
Most millennials now are in the virtual space. The best way to reach them is through social media. Facebook, Instagram, and Twitter, these are among the top social networks where the majority of the millennials live. Implement an effective social media marketing strategy.
Read the trends
Millennials love trends. In fact, they make the trends. As a marketer, it is important to study the trends. You shall keep up with the changes. Go to bars, restaurants, casinos, and pubs and ask about the preferences, likes, and interests of millennials regarding wine products.
Tap some influencers
Influencer marketing has been growing popularity since the birth of social media. According to a study, 8 out of 10 millennials purchase products based on the products being endorsed by the influencer they follow. As part of your marketing strategy, tap some influencers to promote and give a say about your products.
Understand their social nature
As mentioned above, you need to read the trends. As a result of your research, this shall help you produce complementary products that may encourage millennials to want more of your wine products. This includes cocktail party planning guide, wine pairing guides, etc.
Millennials are unpredictable sometimes. You have to double, triple your marketing efforts to catch this new market.