In marketing wines, you have to boast the best-est qualities of your wine product. You should highlight its strengths which other wine producers do not have. Including these great characteristics in your marketing copy or package will definitely grab consumers’ attention. In this article, we will discuss the top six traits that most consumers look for on a great wine:
Today, most wine producers add some complementary flavors to “innovate” their wine products. But honestly, nothing beats the original flavor, the most vintage taste, the wine produced by the earliest vinification procedures. According to consumers, one of the factors they consider in buying wines are those marked with “original” or “classic” which means the unflavored wines, the rawest of the raw.
Apart from the rawness, the wine should be made from high-quality grapes. The quality of grapes varies from producers. Climate and location are two main factors that affect its quality greatly. According to a survey, a majority of consumers are looking for wines produced from organic grapes or grapes that are grown through organic farming method.
In the winemaking process, imperfections and faults are inevitable…sometimes. These affect the taste and quality of the wine, decreasing its purity. Some of these faults include excessive acetic acid, over-sulfuring, over-oxidation, and hydrogen sulfide. It may also include the taste of the iron due to outdated equipment.
Sweetness, acidity, the tannin levels, and its fruitiness – all of these should be balanced. The wine should not be too sweet nor too acidic. Most importantly, the level of the alcohol should also be balanced according to the variant of the wine product.
Apart from balance, one of the characteristics of a great wine is complexity. Meaning, there should be an explosion of both fruity and non-fruity flavors depending on the variant of the wine.
Of course, the aroma makes an impression. As a matter of fact, the aroma can enhance the drinking experience of a person. Experts say that a great wine should have a “heady aroma” or “nose”.